What is “Caffeine Awareness Month” for?

What is “Caffeine Awareness Month”?

According to “Days of the Year”:

Caffeine Awareness Month is a great time to get the low down on exactly how much caffeine you are consuming in a day and if that is having any harmful effects on your body.

– Caffeine Awareness Month, DaysOfTheYear.com

Who’s the genius behind “Caffeine Con”?

Danielle Robertson Rath is the founder of “Caffeine Con” and of GreenEyedGuide Research and Consulting. She’s the leading authority on the science behind caffeine and energy drinks. The best-selling author of How to Get Sh*t Done When You Feel Like Sh*t. And the host of the Caffeine at Midnight podcast.

Danielle first organized Caffeine Con in 2020 as a way to celebrate all forms of caffeine and to help caffeine lovers consume caffeine safely.

Read Highlights from Caffeine Con 2020

Here are GreenEyedGuide’s 3 Guidelines for Caffeine Awareness Month:

ONE – Know how much caffeine you can have in 1 day

Health adults should not have more than 400 mg caffeine per day. This is according to the US FDA, Health Canada, and the EFSA, who all reviewed research on caffeine intake and health outcomes.

In short, 400 mg is the tipping point where the side-effects of caffeine start outweighing the benefits.

TWO – Know how much caffeine is in your food or drink before you open it.

Many energy drinks have the “Total Caffeine From All Sources” on the label. Many coffees and teas don’t mention the caffeine content on the label. In general, one cup of coffee has ~100 mg caffeine, though the amount varies by beans and brewing method. One cup of tea has ~45 mg caffeine.

THREE – Know the signs you’ve had too much caffeine.

Side-effects of too much caffeine include:

  • jitters, anxiety, trouble concentrating
  • trouble sleeping
  • headache, dizziness
  • racing heart
  • elevated blood pressure
  • nausea, upset stomach

Reference https://www.caffeineinformer.com/caffeine-overdose-facts-and-fiction

Take Caffeine Awareness to the Next Level

To help you improve your own Caffeine Awareness, explore the tools at Caffeine Informer, home of the largest database of caffeine content in food, drinks, medication, and more.


And to learn more about the science behind energy drinks, explore the GreenEyedGuide blog:


Get your free copy of the Energy Drink Report Card

In 2003, all energy drinks looked the same. Nowadays, it’s no so simple.

See how your favorite coffees, teas, and energy drinks score on the Energy Drink Report Card.


Highlights from Caffeine Con 2020

On Saturday, March 7, caffeine lovers gathered at Uptown Art in Sussex, Wisconsin for Caffeine Con 2020. With nearly 100 attendees and 18 different businesses participating, the event marked a successful beginning to March as “Caffeine Awareness Month”. Here’s a quick look at the highlights from this year’s conference.

Here’s a quick look at the highlights from this year’s conference.

When Art Meets Caffeine

Caffeine Con featured coffee, tea, energy drinks, caffeinated food, AND ART! Attendees didn’t just learn about sustainably sourced coffee beans and how to properly brew a cup of tea, they also created beautiful masterpieces like those shown below.

Thank you to our vendors, speakers, and Sample Bar donors:

To learn more about the companies who participated in Caffeine Con, explore the list below:

Did you attend Caffeine Con? Can you fill out 3 questions to help us improve the next one?

Thanks for attending Caffeine Con. Hope to see you next time.

And if you’d like to learn more about managing fatigue and caffeine when sleep-deprived or overwhelmed, be sure to visit ebook.5LevelsofFatigue.com

Caffeine Con 2020 Event Schedule


  • 9:30 – 11:00 AM – EVENT SET UP

    Vendor Set Up, AV Set Up

  • 11:00 AM – DOORS OPEN

  • 11:00 – 2:00 PM – Vendors Booths Open, Sample Bar Open, Canvas and Coffee Mug Painting Stations Open

    caffeine con vendors - caffeinecon.org
    caffeine con sample bar - caffeinecon.org
    caffeine con speakers - caffeinecon.org
  • 11:15 AM – WELCOME AND EVENT ANNOUNCEMENTS by GreenEyedGuide and Uptown Art

    GreenEyedGuide Danielle Robertson Rath

    Uptown Art Sussex
    Uptown Art – Sussex, WI

  • 11:30 AM – Speaker: Ali Thomas, Mama D’s Coffee House

    Mama D's Coffee Logo

    Topic: Responsibly Sourced and Consumed

  • 12:00 PM – Speaker: Ariel Kopac, Harness Your Hindrance

    Topic: Conscious and Caffeinated

  • 12:30 PM – Speaker: Jody Pogorzelski, Tealightful

    TeaLady Kathy

    Topic: How NOT to Ruin Your Cup of Tea

  • 1:00 PM – Speaker: Danielle Robertson Rath, GEG Consulting and Research

    caffeine and energy drink research expert

    Topic: Energy Drinks in Disguise


    Caffeine Con 2020 Raffle Prizes

    Raffle Prizes Include
    * A copy of the best-selling book, “Coffee Gives Me Superpowers”
    * Discounted admission to Sussex Bowl
    * Isopure Supplement Bundle
    * AND MORE!

  • 2:00 PM – EVENT ENDS

  • 2:00 – 3:00 PM – TEAR DOWN AND CLEAN UP

Caffeine Con Full Access Pass now only $10!

March is Caffeine Awareness Month and GreenEyedGuide is throwing a big party to celebrate caffeine in all its forms – coffee, tea, food, energy drinks, etc.


Come to Caffeine Con and get unlimited samples of coffee, tea, and other caffeinated treats for only $10. You’ll also get supplies to paint a coffee mug or a canvas (Paint Nite Style).

Get Full Access tickets now for only $10 at CaffeineCon.org. – Prices increase Jan 31st grab your tickets while they’re fresh-coffee-hot.

  • MARCH 7, 2020 11-2pm at Uptown Art in Sussex, Wisconsin.
  • Tickets

Meet the Event Organizer

Caffeine Con is the brain-child of GreenEyedGuide, Danielle Robertson Rath.

GreenEyedGuide has been passionate about caffeine since 2003! That’s the year she started studying biochemistry at the University of California San Diego. While balancing her full-time studies and two part-time jobs, GreenEyedGuide relied on these brand-new, controversial things called “energy drinks” to survive.

Only, she did more than that.

As a biochemistry major, GreenEyedGuide decided then and there, in the year 2003, to write a book about the “science behind energy drinks” so others could understand why certain ingredients were added and what things like “taurine” actually did. She wanted people to see the drinks like she could, through her green eyes (hence the moniker).

Ten years later, GreenEyedGuide published “Are You a Monster or a Rock Star: A Guide to Energy Drinks — How They Work, Why They Work, How to Use Them Safely”. [Available on Amazon, Audible, eBay, by-request at your local library, and wherever books are sold]

So why a “Caffeine Con”?

March is Caffeine Awareness Month – what better time to gather those who enjoy caffeine, those who are looking to quit caffeine, and those who have questions about caffeine?

Caffeine Awareness Month is just that – AWARENESS.

  • It’s awareness that many drinks which look NOTHING like the stereotypical energy drink have more caffeine than a Red Bull.
  • It’s awareness that the type of coffee bean (light roasted, dark roasted, green coffee beans) makes a huge difference in taste…and maybe less difference in the amount of caffeine you get.
  • It’s awareness that there are healthy ways to get caffeine for any diet preference (no sugar, no artificial, no guarana, no coffee-taste, no carbs, etc)
  • It’s awareness that caffeine is sometimes in our cosmetics, our headache medicine, our booze, and our food.
  • It’s awareness that some people should not have caffeine, some people don’t need caffeine, some people want more caffeine, and some people just want more information

Enjoy Caffeine Awareness Month – Join us if you can!

Call for Speakers and Vendors

A bad day with coffee is better than a good day without it.

— Unknown

The 2020 Caffeine Con is looking for speakers and vendors. The only requirement is that your topic involves caffeine. Selling a specialty coffee? Sharing samples of different teas? Showcasing your paintings of coffee beans or statues made of energy drink cans? Great! As long as it involves caffeine, you’re welcome here.

VENDOR – You will get a small table (if you have one of your own, great!) upon which you can set up your display. Got a blind taste-test idea? Want to highlight the difference between two types of tea or two kinds of coffee? Want to educate attendees on a particular topic? Got a collection of decorative coffee cups to sell?

You are limited only by your imagination.

Please note if your display involves health claims, you will need to provide citations to medical journals or peer-reviewed studies. We acknowledge and embrace a difference in opinions when it comes to certain caffeinated beverages but at this event our goal is to promote facts, not fear.

SPEAKER – You will have 10 minutes on a small stage to share your passion. Humor is encouraged. You are not required to register as a vendor but note all vendors get the option to speak for at least 5 minutes.

Next Steps

If you’d like to be a speaker and/or a vendor, use the button below and fill out the form.

Not sure if you qualify? Contact info@greeneyedguide.com.